themagicpudding2009 Using Copied Sovereign Images on eBay
eBay seller themagicpudding2009 of North Coburg, Victoria, Australia, not only stole our 2009 Gold Proof Sovereign in Box images without permission, but omitted to mention to potential buyers that the coin pictured was not the same as that for sale, if they even existed at all.
Our picutre is of a proof version, whereas the auction is for a "bullion" version.

Sample Listing

The 2009 Gold Bullion Sovereign Coin
Welcome To My Auction
The 2009 Gold Bullion Sovereign For Your Collection!
Description
You Will Get All Following Coins(1 Piece)
The 2009 Gold Bullion Sovereign Coin
For centuries gold has been praised for its beauty and value. Now the Royal Mint brings you an affordable way to appreciate its precious qualities with an opportunity to purchase the 2009 Gold Bullion Sovereign.
Original tools of the nineteenth century have been used unmodified for the first time in the modern production process
The sovereign features Benedetto Pistrucci�s St George and the dragon with the same individual characteristics as the coins of the 1820s
Struck in 22 carat gold to uncirculated quality
Worldwide issue limit of 75,000
Presented within a specially designed outer sleeve.
This historic 22 carat gold coin is available within a specially designed outer sleeve to reflect the famous coin design of St George and the dragon.
Payment
I accept Paypal only
Please pay invoice within 5 working days, unless other arrangements have been made, prior to sale.
Postage.
I post within 2 days after cleared payment. The only exceptions are weekends and Public Holidays.
Items will be well packaged to avoid damage in mail
Thanks for visiting.
I have listings starting daily.

Seller ID	Item Number	Date	Description	Price
themagicpudding2009	220463115442	6th Aug 2009	The 2009 Gold Bullion Sovereign Coin	£0.99 vgc	£0.99

What's Wrong?
First it is dishonest to steal images. We select the best coins from thousands of sovereigns, then take high quality photographs of them, followed by extensive post production work (airbrushing) to make them look even better. This draws on our wealth of experience, education, training, trial and error. Our two graduate photographers work very hard to produce our high quality pictures. We have invested thousands of pounds in equipment and software. When some dishonest eBay vendor thinks it is acceptable to use them without our permission, we get more than a little annoyed. If we were a family business from Sicily, we would send one of the boys round to talk to them. If we were in Northern Ireland, we could set the Intellectual Rights Association onto them. As things stand, we simply report them to eBay, who usually get round to removing the copyright infringements. We also request full contact details of the eBay member so that we can take legal action against them, or send them a warning.

Deception
Not only does it infringe our rights, it is an attempt to deceive any and all potential buyers. This is fraud, which is a criminal offence.
We thoroughly recommend any potential eBay buyers to avoid dealing with this crooked member.

High eBay Feedback is No Guarantee of Integrity or Honesty
When we wrote this page, this eBay member's feedback was 20; with 100% positive according to eBay, which all goes to show that you cannot rely on the eBay feedback system as any indication of the honesty or integrity of the member.

Selling Gold Sovereigns & Other Coins on eBay
We point out that sellers may often get more money, for less effort, by selling to a specialised dealer, such as us, rather than via eBay.

Copyright Notice
Please see our "Copyright" page for further information.